Art Furniture Design direction by Hillsideout [Planning, Realization and Production] for a temporary shop [2016-2017]
Statement by Hillsideout
...and how our workshop was transformed into a slow food space... | Sega - via San Mamolo 25/A - Bologna - Italy > web |
Since our workshop became too small for us and its location in a busy bar street seemed to be a bit wasted, we decided to give it up in 2015. Friends came up with the idea of a delivery pizzeria, which looked like a good business due to the lack of good pizzerias in the area and the hills nearby. The workshop would continue to be a workshop for handcrafted production but in the slow food sector. That did sound easy!
The idea to furnish a delivery pizzeria appealed to us for two reasons:
On the one hand, the place would accommodate people from different social backgrounds and allow them access to an artistic space, which many of them might not be able to afford, and all this in a delivery space that usually has no great ambitions in the significance of visual identity.
On the other hand, we met a great team of young bread- and pizza-makers who have a true passion for healthy dough and yeast bases - an important factor nowadays given so many people’s intolerance or allergies which are in all probability due to too many artificial ingredients used in food production - and who were willing to collaborate. Their seriousness gained our trust.
After many months of work, the new space has been named SEGA - maniaci della pizza (Engl.: „SAW - pizza maniacs“) and will open in Bologna - “il grasso” (the fat) - one of Italian capitals famous for its food - in February 2016. The space we have created is very intimate, probably because we know it so well. We are looking forward, nostalgically, to seeing our former workshop become once again a public everyday place full of life - previous incarnations include an antique furniture shop and a grocery store.
We are happy to leave something new behind in the town where our design project Hillsideout grew up. Many of our inspirations and influences were a direct result of the city’s historical dimension and the surrounding hills. Thanks to everybody who has believed and participated in the “Sega” idea, professionals and friends, like the „pizza boys“ from Forno Brisa, the architect studio baustudio, the gas pipe men, the equipment suppliers and many others and of course to those who will carry it forward and surprise us in the future.
